It could be corn, soybeans, or something else. For instance, a midwestern farmer has about a ten-day window in the spring to get their seeds in the ground. Something to consider with farmers is how timing is literally everything. When you think about farmers and the tremendous challenges and opportunities that they have - including the fact that they’re going to have to provide a greater than 50% uptake in food production to keep up with the projected nearly 9 billion people the world will have in the next 25 years or so - you have to take a moment to appreciate the enormous task ahead for farmers around the globe. They have found it to be a tremendous platform for raising awareness of the technology, IoT, electrification, and singulation with their overall platform with agriculture and sustainability while feeding the world. The plow that he smithed that was so revolutionary, “hundreds of people gathered at the farm of Lewis Crandall near Grand Detour to see the young blacksmith test his new product.” But that was just the beginning. My eyes have now been opened.ĭeere & Company has been making farm equipment since 1837, when its founder, John Deere, developed the first commercially successful, self-scouring steel plow.
Even though I’ve spent much of my adult life in an agriculturally-focused town managing a cattle ranch, I’d never paid much attention to the tech being utilized by the farmers in my area to produce food and fiber for human consumption. You might think it odd for a company like John Deere to be at CES, but after spending an hour with them yesterday, I can completely understand.
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